The Cheesecake Factory is a publicly traded company.
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Founded: November 1978
Country of origin: USA
Industry: Restaurants
Owner: Various, no single entity in control of the company
Type of Company: Publicly Traded
Headquarters: Calabasas Hills, California, USA
Website: www.thecheesecakefactory.com
The Cheesecake Factory is known for its large menu, big portion sizes, and variety of cheesecakes. It is a well-recognized restaurant in the U.S. for its unique interior design and wide range of food options. It started as a small bakery in Los Angeles in 1978, and today the restaurants can be seen all over the world.
Current Ownership:
The Cheesecake Factory is mainly owned by institutional investors today. The largest individual shareholder is still co-founder David M. Overton, who remains CEO and Chairman of the company.
Company History:
- 1978: Founded by David M. Overton. Initially started as a bakery producing cheesecakes.
- 1980s: Expanded into a full-service restaurant, beginning in Beverly Hills, California.
- 1992: Transitioned into a publicly traded company on the NASDAQ.
- 2019: The Cheesecake Factory acquires Fox Restaurant Concepts for a total of $353 million.
Key People:
- David M. Overton: Founder and CEO
Brands owned by The Cheesecake Factory:
The Cheesecake Factory
The core brand for The Cheesecake Factory is, of course, The Cheesecake Factory. Despite the name, it’s so much more than cheesecake. From burgers to salads to sandwiches, it is however still the cheesecake the company is the most famous for.
Growing from a single location in Los Angeles to locations across the North American continent and all the way to the Middle East and China, it’s now a truly global brand.
Fox Restaurant Concepts
With the acquisition of Fox Restaurant Concepts, The Cheesecake Factory added the following brands to their portfolio:
Blanco
Blanco is a Mexican-themed restaurant, known for its modern approach to Mexican cuisine. The menu features a range of tacos, burritos, and other Mexican favorites, served in a lively, contemporary setting.
Culinary Dropout
Culinary Dropout combines a gastropub atmosphere with live music and a casual, eclectic menu. This brand is known for its laid-back vibe and offers a variety of comfort foods, from burgers to salads.
Flower Child
Flower Child focuses on healthy eating, offering a menu rich in organic and locally sourced ingredients. It caters to health-conscious diners with options like salads, bowls, and wraps, emphasizing fresh, whole foods.
Grand Lux Cafe
Grand Lux Cafe is a high-end casual dining restaurant, featuring an eclectic menu inspired by global cuisines. It’s known for its opulent decor and diverse offerings, ranging from classic American to international dishes.
The Henry
The Henry offers an upscale, all-day dining experience, with a menu that includes breakfast, lunch, and dinner options. This brand is known for its sophisticated yet approachable ambiance and a diverse menu that caters to various tastes.
North Italia
North Italia specializes in Italian cuisine, with a focus on handmade pasta and pizzas. This brand appeals to diners seeking authentic, freshly prepared Italian dishes in a modern, upscale setting.
The Social Monk
The Social Monk Asian Kitchen offers a pan-Asian menu, featuring flavors from across Asia. The brand is known for its casual, fast-casual dining experience, offering a variety of Asian dishes from noodles to curries.
Zinburger
Zinburger focuses on gourmet burgers and wine, offering a unique dining experience that pairs high-quality burgers with a wide selection of wines. This brand appeals to diners looking for a casual yet upscale burger experience.
Market Position:
The Cheesecake Factory Incorporated holds a distinctive position in the casual dining sector, recognized for its extensive and eclectic menu, including a wide range of appetizers, entrees, and its signature cheesecakes. With over 200 locations globally, it caters to a broad customer base seeking a diverse dining experience. The brand’s strategy emphasizes high-quality ingredients, generous portions, and a unique, upscale ambiance, enabling it to compete effectively in a crowded market against both specialized and generalist restaurant chains. Despite challenges in the restaurant industry, The Cheesecake Factory has maintained a strong presence, partly due to its adaptability and consistent customer experience.
Key Competitors:
Darden Restaurants, Inc.
Darden Restaurants owns Olive Garden and LongHorn Steakhouse, directly competing with The Cheesecake Factory’s varied menu. Olive Garden’s Italian cuisine and LongHorn Steakhouse’s steak focus cater to similar customer demographics as The Cheesecake Factory, offering family-friendly dining experiences and value meals.
Brinker International
Brinker International operates Chili’s Grill & Bar and Maggiano’s Little Italy. Chili’s offers a casual, budget-friendly dining experience with a Tex-Mex menu, while Maggiano’s provides Italian-American cuisine, similar to The Cheesecake Factory’s offerings. Both brands appeal to The Cheesecake Factory’s customer base but at different price points and dining atmospheres.
Bloomin’ Brands, Inc.
Bloomin’ Brands includes Outback Steakhouse and Carrabba’s Italian Grill. Outback Steakhouse competes with its steak-focused menu and casual dining setting, while Carrabba’s offers Italian dishes that parallel The Cheesecake Factory’s Italian selections. Bloomin’ Brands targets customers seeking specialized cuisine, contrasting with The Cheesecake Factory’s diverse menu approach.