Who owns Fabletics?

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Fabletics is primarily owned by TechStyle Fashion Group

Founded: 2013
Country of origin: USA
Industry: Retail
Owner: TechStyle Fashion Group.
Type of Company: Subsidiary
Headquarters: El Segundo, California, USA
Website: www.fabletics.com

Table of contents

What is Fabletics?

Fabletics is an American online subscription retailer that sells men’s and women’s sportswear, footwear, and accessories, commonly referred to as “athleisure.” The company is best known for its e-commerce business approach and also has brick-and-mortar stores. It offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences.

Current Ownership

Fabletics is a privately owned company, with TechStyle Fashion Group being the primary owner. Whether there are others who owns a piece of the company is not certain. It’s more likely that any others will have a stake in the TechStyle Fashion Group parent company.

What is TechStyle Fashion Group?

TechStyle Fashion Group is a fashion incubator, often collaborating with celebrities to create brands that have built in reach through their audience. They have collaborated with Kate Hudson, Demi Lovato, Rita Ora, Rihanna and many others.

They usually partner with the celebrity in a joint-venture, and take the brand awareness that is already built in. With Rihanna, they launched the lingerie brand Savage X Fenty, and they did exclusive brands for Demi Lovato.

They deal direct-to-consumer, through memberships where people can get recommendations based on their preferences.

Fabletics Ownership History

  • 2013: Fabletics was co-founded by actress Kate Hudson in partnership with Adam Goldenberg and Don Ressler.
  • 2015: Fabletics come under full ownership of TechStyle Fashion Group

Fabletics History

  • 2013: Fabletics was launched by Kate Hudson, Adam Goldenberg, and Don Ressler. The brand was established as an online subscription retailer specializing in women’s sportswear, footwear, and accessories.
  • 2015-2016: TechStyle Fashion Group (formerly known as JustFab) became the parent organization of Fabletics, marking a new phase in the company’s growth. During this period, Fabletics expanded its product range and began to make a significant impact in the athleisure market.
  • 2017-2018: The company continued to expand its offerings, adding new product lines and exploring collaborations with various celebrities to enhance its brand appeal.
  • 2019: Fabletics further diversified its product range and focused on inclusive sizing, catering to a wider audience. The company also continued to grow its online presence and membership program.
  • 2020: Fabletics expanded into menswear, introducing new lines and collaborations. This expansion was part of its strategy to cater to a broader demographic and capitalize on the growing demand for athleisure wear.
  • 2021-2022: The brand continued to strengthen its market position with new product launches, celebrity partnerships, and an emphasis on sustainability and inclusivity in its product lines. The company also focused on enhancing its online and offline customer experience.
  • 2023-Present: Fabletics has maintained its focus on innovation in athleisure wear, staying at the forefront of the industry with trendy designs, functional sportswear, and a strong emphasis on customer engagement through its membership program.

Frequently Asked Questions about Fabletics

Is Fabletics legit?

Fabletics is definitely legit. It has sold products for over 10 years, while maintaining a great reputation.