Who owns BMW?

BMW is a publicly traded company. Stefan Quandt is the largest single shareholder

Current ownership structure of BMW

• Stefan Quandt – 26.82%
• Susanne Klatten – 21.74%
• Public Float – 51,44%

Quandt and Klatten are the children of Herbert Quandt, who was the largest owner of BMW since the 1950s until his death in 1982, and is credited from reversing the companies fortunes and saving it from bankruptcy in 1959.

Previous ownership of BMW

1. 1916: Official founding of BMW as an aircraft manufacturer (Bayerische Flugzeugwerke), later renamed Bayerische Motoren Werke (BMW) in 1922​​.
2. 1928: BMW becomes an automobile manufacturer by purchasing Fahrzeugfabrik Eisenach, which built Austin Sevens under license​​.
3. 1959: Facing financial troubles, BMW is nearly taken over by Daimler-Benz but is saved by a large investment from Herbert Quandt and Harald Quandt.
4. 1982: Herbert Quandt passes away and his children Stefan and Susanne inherit his shares and become the largest shareholders.
5. 2018: Stefan Quandt increases his shareholding with shares inherited from his mother, giving him a blocking stake, which would prevent external takeovers.

BWM Brands and Subsidiaries

Automotive brands:

• BMW: The flagship brand of the group, known for its luxury cars and SUVs, and a leader in automotive technology and innovation.
• MINI: A brand famous for its compact and distinctive cars, emphasizing style and driving enjoyment. It also includes sub-brands like John Cooper Works, known for performance-focused versions of MINI cars, and MINI Electric, which focuses on electric variants.
• Rolls-Royce Motor Cars: A marque synonymous with ultra-luxury automobiles, renowned for their opulence and bespoke craftsmanship.
• BMW Motorrad: The motorcycle division of BMW, producing a wide range of motorcycles known for their quality and performance.

Other subsidiaries:

1. Alphabet: A provider of business mobility solutions, such as car leasing.
2. BMW Group Financial Services: Offering financing and leasing options for BMW and MINI vehicles.
3. Designworks: A BMW Group company that is a global creative consultancy, offering design services in various industries

Market Position and Competitors

Market Position:

Brand Identity:

BMW, recognized globally for luxury, performance, and innovation, holds a distinct position in the automotive market. Its brand is synonymous with high-quality vehicles that offer a blend of performance driving and luxury.

Technological Innovation:

BMW is a leader in automotive technology, known for its engineering excellence and pioneering work in areas such as electric vehicles (the BMW i series), advanced driver-assistance systems, and efficient combustion engines. Their iDrive infotainment system is also a hallmark of their technological prowess.

Product Focus:

BMW offers a diverse product range, including sedans, coupes, convertibles, SUVs, and sports cars, catering to various segments from luxury to performance-oriented markets. They also have a significant presence in the electric vehicle sector.

Global Presence:

BMW has a strong global presence, being a major player in markets including Europe, North America, and Asia. It is recognized as one of the top luxury car brands worldwide with a significant market share in the premium vehicle segment.

Key Competitors:

Mercedes-Benz:

A direct competitor in the luxury segment, Mercedes-Benz is known for its sophisticated design, advanced technology, and luxury. Both brands vie for leadership in the premium automotive sector.

Audi:

As a member of the Volkswagen Group, Audi competes with BMW in the luxury and performance segments, offering a range of vehicles that blend technology with design.

Lexus:

Toyota’s luxury division, Lexus, is a key competitor, especially in the North American market, offering a lineup of luxury vehicles known for their reliability and advanced hybrid technology.

Tesla:

With its focus on electric vehicles, Tesla competes with BMW’s electric and hybrid offerings, particularly in the premium EV market.

Jaguar and Land Rover:

These British luxury automakers compete with BMW in several segments, including luxury sedans, SUVs, and performance vehicles.

American Luxury Brands:

Brands like Cadillac and Lincoln, while traditionally more focused on the North American market, compete with BMW in the luxury sedan and SUV segments.

The History of BMW

From Aircraft Engines to Automotive Icon (1916-Present)

The story of BMW begins in 1916, amidst the innovation-driven atmosphere of Munich, Germany. Initially an aircraft engine manufacturer, Bayerische Flugzeugwerke, the company evolved into Bayerische Motoren Werke (BMW) in 1922. BMW’s initial foray into mobility was marked by the production of a straight-six aircraft engine, the BMW IIIa.

Entering the Automobile Realm (1928)

BMW’s transition to automobile manufacturing in 1928, marked by the acquisition of Fahrzeugfabrik Eisenach, heralded the birth of a new era. The first car sold under the BMW brand was a rebadged Dixi, the BMW 3/15.

Overcoming Post-War Challenges (1940s-1950s)

The aftermath of World War II posed significant challenges for BMW. With its factories damaged and motor vehicle production prohibited, BMW survived by producing household items and bicycles. The brand’s revival began with the resumption of motorcycle production in 1948 and car production with the BMW 501 luxury saloon in 1952.

Expansion and Diversification (1960s-1990s)

The 1960s to 1990s saw BMW expand its product range and global presence. Notable was the near-takeover by Daimler-Benz in 1959, thwarted by significant investments from Herbert and Harald Quandt. The period also marked BMW’s venture into luxury with the acquisition of Rolls-Royce Motor Cars and the expansion of its MINI brand.

Technological Leadership in the New Millennium

Entering the new millennium, BMW solidified its position as a leader in automotive innovation. The brand ventured into electric vehicles with the BMW i3 in 2013 and continued to impress with advancements in driver-assistance systems and efficient engine technology.

Legacy and Influence

Throughout its history, BMW has transcended from being just a car manufacturer to a symbol of luxury, performance, and technological sophistication. With its rich legacy and continued innovation, BMW remains a formidable player in the global automotive industry, shaping the future of mobility.