Twisted Tea is owned by the Boston Beer Company.
Founded: 2001
Country of origin: USA
Owner: Boston Beer Company
Industry: Alcoholic Beverages
Website: www.twistedtea.com
Current ownership
Twisted Tea is owned by the Boston Beer Company, which is also known for producing Samuel Adams Boston Lager, Angry Orchard Hard Cider, and Truly Hard Seltzer. The Boston Beer Company, founded in 1984, is one of the largest brewers in the United States.
Product Description
Twisted Tea is a flavored malt beverage made from a brewing process similar to beer. It was first launched in 2001 with the original flavor of Southern sweet tea with a twist of lemon. The product line has since expanded to include flavors like Half & Half (tea and lemonade), Slightly Sweet Tea, and various fruit-based flavors such as raspberry, blackberry, peach, and mango, among others. These beverages have an alcohol by volume (ABV) of 5%.
In addition, Boston Beer Company produces a Sweet Tea Whiskey in collaboration with Beam Suntory, a Japanese whiskey maker.
Previous ownership of Twisted Tea
Twisted Tea has been owned by Boston Beer Company since its inception.
Market Position and Competitors
Twisted Tea’s top competitors include BeatBox, Four Loko, and Mikes Harder. But in reality it competes against a variety of types of alcoholic beverages, meaning the competition is indeed fierce.
It is however the largest flavored malt beverage in America, selling 24.8 million cases in 2022, according to Statista.
Twisted Tea Styles and Flavors
- Original
- Half & Half
- Peach
- Raspberry
- Light
- Pineapple
- Blackberry
- Mangonada
- Sweet Cherry Lime
- Sweet Tea Whiskey (Joint Venture with Beam Suntory)
Marketing Strategies and Campaigns
Twisted Tea has employed a variety of marketing strategies to build its brand presence and engage with its audience. The brand has leveraged social media platforms effectively, creating relatable and often humorous content that resonates with its target demographic. Twisted Tea has also been known for its grassroots marketing efforts, including local events and music festivals, which help create a strong brand-community connection. Additionally, the brand has engaged in unique advertising campaigns, often featuring real fans and their stories, making their marketing efforts more personal and authentic.