Pacífico, also known as Pacífico Clara, is owned by Grupo Modelo, which is a subsidiary of AB InBev.
Introduced: 1900
Country of origin: Mexico
Owner: Grupo Modelo
Pacífico Ownership History
- 1900: Pacifico is founded in Mazatlán, Mexico, by German immigrants Jorge Claussen, Germán Evers and Emilio Radostits.
- 1954: Grupo Modelo acquires Pacifico, expanding its distribution primarily in the northwest of Mexico.
- 1985: Grupo Modelo begins exporting Pacifico to the United States, targeting markets with significant Hispanic populations.
- 2013: AB InBev completes its acquisition of Grupo Modelo, bringing Pacifico into its extensive global portfolio.
Pacífico Brands
- Pacifico Clara: A pilsner-style Mexican lager beer known for its crisp and refreshing taste with a slight malt flavor. Ideal for pairing with seafood.
- Pacifico Sur: A relatively newer addition, offering a light, easy-drinking taste suited for casual occasions.
Pacífico Production
Pacifico is brewed in Grupo Modelo’s brewery in Mazatlán, with additional production facilities across Mexico. The brand adheres to traditional brewing methods to maintain its distinctive flavor profile, recognized by its slightly hoppy character and clear, golden appearance.
The History of Pacífico
Pacifico’s history begins in the early 20th century in Mazatlán, Mexico, at the hands of German immigrants. Initially popular among local communities, it gained wider recognition after being acquired by Grupo Modelo in 1954. Pacifico’s introduction to the U.S. market in 1985 marked a significant expansion, appealing to both Hispanic populations and a broader audience seeking authentic Mexican lagers.
With AB InBev’s acquisition of Grupo Modelo in 2013, Pacifico became part of one of the world’s largest beer portfolios, further solidifying its presence internationally. The brand is often associated with laid-back, beach-oriented lifestyles, resonating with consumers seeking a light, refreshing beer experience.