Who owns Landshark Beer?

Landshark Beer is owned by Margaritaville Brewing Co, but is brewed by Anheuser-Busch.

Landshark Beer Ownership

The Landshark Beer trademark is owned by Margaritaville Brewing Co., but brewed by Anheuser-Busch. According to Margaritaville themselves, they license the name out to Anheuser-Busch.

What is Landshark Beer?

Landshark Beer, or more correctly Landshark Lager, is a beer brewed to compete with Modelo’s Corona beer. It’s light on the taste, with just a hint of hop bitterness. The brand is positioned as the beach beer from Anheuser-Busch, much due to the low alcohol content and wide appeal.

Landshark Production

Landshark Lager is brewed by Anheuser-Busch InBev, a multinational brewing company. The primary production facility for this beer is located in St. Louis, Missouri, United States. It is part of the company’s diverse portfolio of beer brands. The production process for Landshark Lager follows standard brewing techniques typical for lagers.

The History of Landshark Beer

Landshark Lager was introduced in 2007 as a result of a collaboration between Margaritaville Brewing Co. and Anheuser-Busch. The beer was designed to complement the beach-themed brand established by singer-songwriter Jimmy Buffett, known for his “island escapism” lifestyle and songs like “Margaritaville.”

The launch of Landshark Lager marked an expansion of the Margaritaville brand into the alcoholic beverage industry, aligning with its existing portfolio of products and entertainment services. Initially marketed as a refreshing, island-style lager for casual consumption, it quickly gained popularity in the United States, particularly among fans of Buffett’s music and the laid-back, beach-oriented culture it represents.