Who owns High Noon?

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High Noon is owned by E & J Gallo Winery, the largest family-owned winery in the United States.

Founded: May 1, 2019
Country of origin: USA
Owner: E & J Gallo Winery
Industry: Alcoholic Beverages

Current ownership structure

High Noon is a brand owned fully by E & J Gallo Winery, which is one of the largest wine producers in the World.

What is High Noon?

High Noon Spirits is known for its vodka-based hard seltzers made with real ingredients, including real vodka and real juice. The spirit-based hard seltzer is distinct from other brands in the market, as it is made from real vodka distilled five times and real fruit juice, without added sugars. It is also low in calories and gluten-free.

Previous ownership of High Noon

High Noon has been owned by E & J Gallo Winery since its inception.

Market Position and Competitors

As of the end of 2022, High Noon holds a 27% share in the canned cocktail category, making it the clear leader in this segment. Its primary competitors include the Anheuser-Busch-owned Cutwater, which has a 14% share, and a range of other brands entering the market. Despite the overall slowing growth in the hard seltzer category, High Noon has continued to see strong growth, in part due to its strategy of convincing its target audience to trade up from hard seltzers.

Major players in the global hard seltzer market include Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., and San Juan Seltzer Inc., among others.

High Noon Flavors

  • High Noon Vodka & Soda Pear
  • High Noon Vodka & Soda Cranberry
  • High Noon Vodka & Soda Lemon
  • High Noon Tequila Seltzer Strawberry
  • High Noon Vodka & Soda Kiwi
  • High Noon Vodka & Soda Guava
  • High Noon Vodka & Soda Passionfruit
  • High Noon Tequila Seltzer Lime
  • High Noon Vodka & Soda Mango
  • High Noon Vodka & Soda Peach
  • High Noon Vodka & Soda Lime
  • High Noon Tequila Seltzer Grapefruit
  • High Noon Vodka & Soda Pineapple
  • High Noon Vodka & Soda Watermelon
  • High Noon Vodka & Soda Grapefruit
  • High Noon Tequila Seltzer Passionfruit
  • High Noon Vodka & Soda Black Cherry